Code Creative 22.10.2025

Accelerating Aztech’s E-Commerce Platform for Scalable Growth

Delivering an enhanced digital experience through UX/UI redesign, secure integrations, and performance optimization to boost engagement and conversions.

Accelerating Aztech’s E-Commerce Platform for Scalable Growth
Project information
Managed with

Agile SCRUM, Git, Jenkins, JIRA, Google Suite, and other internal tools.

Time engaged

Over six months, from initial planning to delivery and launch.

Team composition

1x Project Manager; 1x Team Lead (Senior Software Developer); 2x Back-end Developers; 2x Front-end Developers; 1x UI/UX Designer

Get to know the client

Understanding the client and their business environment

Aztech is a leading electronics and IT retail company in Kosovo, recognized for its wide product range and commitment to delivering high-quality technology solutions. As the digital landscape evolves, Aztech sought to modernize its e-commerce platform to offer a seamless shopping experience, efficient operations, and scalable growth.

Client

Aztech

Industry

Electronics & IT Retail

Project Status

Ongoing Maintenance

Country

Kosovo

01. The challenge

Strong brand, slow platform

Challenges to performance and growth

Aztech’s previous e-commerce platform faced several operational and technical challenges that limited performance and sales potential.

01

Outdated user experience

Suboptimal UI/UX led to poor navigation, high cart abandonment rates, and limited mobile responsiveness.

02

Synchronization issues

Integration challenges with the ERP system caused discrepancies in stock, pricing, and orders.

03

Unreliable payment processing

Transaction failures reduced customer trust and caused lost sales.

Setting the stage for transformation

To support Aztech’s growth objectives, a complete technical and operational overhaul was required. This involved enhancing the customer journey, streamlining checkout experiences, and optimizing system efficiency.

02. The solution

A faster, smarter, and more stable platform

Horizon Plus implemented a comprehensive range of enhancements across user experience, system integration, payment security, and performance optimization.

01
User Experience Overhaul

Redesigned the entire UI/UX to improve navigation, mobile responsiveness, and product discovery. Added guest checkout to reduce friction and boost conversions.

02
Seamless System Synchronization

Fully integrated the ERP system via API for real-time updates on stock, pricing, and orders, resolving data inconsistencies between online and offline systems.

03
Secure & Reliable Payment Processing

Integrated TEB Bank’s local payment gateway with advanced logging and error handling to ensure safe, stable transactions and minimize failures.

04
Cloud Infrastructure & Performance Optimization

Migrated to cloud infrastructure with CDN, caching, lazy loading, and database indexing to enhance speed and reliability.

05
Marketing & Automation Enhancements

Integrated Google Ads, Meta Ads, and email automation for personalized campaigns and dynamic Facebook Ads that increased engagement and conversions.

06
Deployment & Maintenance Strategy

Established a CI/CD pipeline with Git, Jenkins, and Jira, enabling version-controlled deployments, pre-production testing, and automated monitoring.

03. Services provided & technology stack

Services Provided

  • E-Commerce Platform Optimization & Maintenance
  • Third-Party Integration Management (ERP & Marketing Tools)
  • UI/UX Redesign & Checkout Flow Optimization
  • Online Payment Integration (TEB Bank)
  • Performance Optimization & Cloud Migration
  • Deployment & Continuous Maintenance

Technology Stack

  • Back-End: Laravel with MySQL
  • Front-End: VueJS
  • CMS: Bagisto
  • Payment Processing: TEB Bank local gateway
  • Integrations: ERP System API, Google Ads, Meta Ads, Email Automation
  • Performance: CDN, caching, database indexing, lazy loading
  • Deployment & Maintenance: CI/CD pipeline with Git, Jenkins, Jira, automated monitoring

04. The results

Measurable improvements in performance, engagement, and sales

These optimizations produced impactful results, strengthening Aztech’s performance, efficiency, and customer satisfaction across the platform.

01

Optimized performance

Faster page loads, optimized scripts, and efficient reporting plugins.

02

Increased user engagement

Improved UI/UX, social login, and guest checkout increased registrations and retention.

03

Higher sales conversions

Reliable payment processing and streamlined checkout drove higher sales.

04

Streamlined operations

Real-time ERP integration reduced manual work and data discrepancies.

05

Expanded digital marketing impact

Automated campaigns and dynamic ads improved targeting, engagement, and conversions.

06

Scalability & Future-proofing

Cloud migration and CI/CD ensured smooth performance, uptime, and structured updates for long-term growth.

05. What’s next

Continuous optimization and digital growth

Aztech continues to leverage Horizon Plus’s ongoing maintenance and optimization to adapt to market demands, implement new features, and scale its e-commerce platform for future growth.

Final thoughts

This project demonstrates how a strategic combination of UX/UI improvements, system integration, and technical optimizations can transform an e-commerce platform, enhancing both user experience and business performance.

Let’s discuss what we can build together

If our work resonates with your goals, we’re ready to explore how our team can support your next digital initiative. Reach out to start the conversation.

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