Code Creative 28.10.2025

Transforming Fourteen’s Digital Presence with a Scalable Multi-Store E-Commerce Solution

A BigCommerce-based multi-store solution, improving user experience, customization capabilities, system synchronization, and sales performance for global scalability.

Transforming Fourteen’s Digital Presence with a Scalable Multi-Store E-Commerce Solution
Project information
Managed with

Agile SCRUM, Git, Jenkins, JIRA, Google Suite, and other internal tools.

Time engaged

Over six months, from initial planning to delivery and launch.

Team composition

1x Project Manager; 1x Team Lead (Senior Software Developer); 1x Full Stack Developer; 1x Front-end Developer

Get to know the client

Understanding the organization behind the project​

Fourteen is a growing sports apparel brand with an expanding presence in both B2B and B2C markets. With operations across Switzerland, Italy, and beyond, the company is known for its commitment to quality, product customization, and responsive service. Its e-commerce platform is central to connecting with customers, streamlining order management, and supporting the brand’s growth ambitions worldwide.

Client

Fourteen

Industry

Sports Apparel

Project Status

Ongoing Maintenance

Country

Switzerland

01. The challenge

Fourteen Case Study

Overcoming e-commerce barriers

Addressing performance, customization, and operational challenges

Fourteen’s existing e-commerce platform struggled to support its growing international operations. Multi-store complexity, limited product customization, and inefficient inventory management hindered both user experience and operational efficiency. A modern, scalable solution was needed to enhance performance, streamline workflows, and support global growth.

01

Multi-store complexity

The platform had to support multi-location, multi-currency operations, with an Italy-based store for the EU market and a Swiss-based store for Switzerland and global customers.

02

Inefficient management

Stock, pricing, and order processing had to be synchronized between the online store and the physical store inventory systems, but the previous setup caused delays and inconsistencies.

03

Customization limits

Customers lacked the ability to personalize their sportswear with logos, text, and branding while seeing a live preview before ordering.

Paving the way for transformation

To overcome these operational and user experience challenges, Fourteen required a robust, scalable e-commerce platform. The goal was to streamline multi-store operations, enable advanced product customization, optimize inventory management, and deliver a seamless shopping experience for both B2B and B2C customers across multiple markets.

02. The solution

A multi-store system built for performance and personalization

We initially designed a user-first and friendly e-commerce for Fourteen across their B2B, B2C and corporate channels and later on developed a fully integrated, multi-store e-commerce solution built on BigCommerce, designed for scalability, personalized shopping, and operational clarity. Here’s how we approached it:
01
Multi-Store Setup for Regional Markets

Built two separate stores within BigCommerce, supporting multi-location and multi-currency transactions.

02
Advanced Product Customization Features

Implemented customization options where customers can upload and preview personalized products in real time. Integrated dynamic pricing adjustments based on customization selections.

03
ERP Integration & Inventory Synchronization

Connected NetSuite ERP via API, ensuring real-time stock updates, order processing, and invoicing. Periodic stock synchronization prevents inventory discrepancies between in-store and online availability.

04
Seamless Payment Processing & Secure Checkout

Integrated Stripe for secure transactions, supporting multi-currency checkout with localized pricing displays. Implemented guest checkout to improve conversion rates.

05
Automated Shipping & Logistics Optimization

Integrated FedEx & UPS APIs for automated shipping rate calculations and real-time tracking updates. Customers receive tracking numbers upon order dispatch, improving shipment visibility and order transparency.

06
Performance Optimization

Leveraged BigCommerce’s serverless infrastructure for improved scalability and uptime reliability. Optimized page load times with CDN integration, caching, and lazy loading for a smoother user experience.

03. Services provided & technology stack

Services Provided

  • Multi-Store E-Commerce Development
  • Product Customization Features & Live Preview Tool
  • ERP Integration & Stock Synchronization
  • Complete UI/UX
  • Online Payment Integration (Stripe)
  • Shipping API Integration (FedEx & UPS)
  • Performance Optimization & Scalability Improvements
  • Deployment & Continuous Maintenance

Technology Stack

  • Platform: BigCommerce (Multi-Store Setup)
  • Back-End: BigCommerce APIs, Handlebars.js for custom theme development
  • Front-End: HTML, CSS/SCSS, JavaScript
  • Payment Processing: Stripe integration with multi-currency support
  • Third-Party Integrations: NetSuite ERP (Stock & Order Synchronization). FedEx & UPS APIs (Automated Shipping & Tracking)
  • Performance Optimization: CDN, caching, lazy loading
  • Deployment & Versioning: CI/CD pipeline with Git, Jenkins, and BigCommerce Sandbox
  • Monitoring & Maintenance: Automated alerts for performance tracking and issue resolution

04. The results

A scalable platform ready for global commerce

The upgraded Fourteen e-commerce experience is now faster, more flexible, and far more capable of supporting the brand’s growth strategy.

01

Enhanced engagement

A modern UI, real-time product customization tools, and a simplified checkout flow significantly boosted customer satisfaction and interaction.

02

Inventory & order synchronization

Real-time ERP synchronization improved order accuracy, streamlined fulfillment, and minimized operational delays.

03

Higher conversion rates

Multi-currency support, guest checkout, and faster page loads reduced purchase friction, driving increased sales and conversions.

04

Logistics & shipping

Real-time FedEx & UPS shipping calculations improved customer transparency and order tracking. Automated shipping notifications reduced customer inquiries about order status.

05

Scalability & future-readiness

Cloud-native infrastructure and optimized performance ensure the platform can handle peak traffic and support international expansion.

06

Streamlined maintenance

A structured CI/CD deployment pipeline and automated monitoring allow for smooth feature rollouts, rapid issue resolution, and long-term platform stability.

05. What’s next

Driving global growth and seamless customer experiences

With a scalable, BigCommerce-powered platform in place, Fourteen is now positioned to expand its international reach, continuously enhance the customer experience, and support growing B2B and B2C operations. The brand can focus on innovation, new product offerings, and global market growth while maintaining operational efficiency and seamless digital engagement.

Final thoughts

In a landscape where customer expectations are high and operational complexity is growing, Fourteen’s story shows what’s possible when digital ambition meets strategic execution. From idea to implementation, this project reflects the collaborative spirit of our team and the forward-thinking mindset of a client ready to grow.

Let’s discuss what we can build together

If our work resonates with your goals, we’re ready to explore how our team can support your next digital initiative. Reach out to start the conversation.

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